Lal Qila Restaurant Chain
Luxury Asian Cuisine Restaurant Chain.
With a new restaurant opening in Manchester City Centre, Lal Qila Deansgate was the fourth in a growing chain of luxury Asian restaurants. A new brand was required bringing the Bolton, Handforth, Rusholme and soon to be opened Deansgate sites under one over-arching brand.
As well as the new branding, a comprehensive advertising campaign was commissioned for Lal Qila Manchester, looking at bus and tram advertising, a series of 4-sheet poster sites across the city, leafleting, and newspaper and magazine advertising leading up to the opening.
The branding of the Deansgate site also including styling and design work for both internal and external signage, a full range of menus, stationery, sales leaflets and marketing communications offering a range of promotions.